:root{--bg:#fff;--bg-alt:#f3f5fa;--panel:#fff;--ink:#0b1020;--ink-soft:#3a4357;--muted:#667085;--line:#e2e6ee;--hot:#ff6a3d;--hot-ink:#c2410c;--hot-soft:#fff0ea;--blue:#1a56db;--good:#15803d;--bad:#dc2626;--night:#0b1020;--night-2:#141b33;--radius:18px;--shadow:0 20px 50px rgba(11,16,32,.12)}
@media (prefers-color-scheme:dark){:root{--bg:#090d1a;--bg-alt:#0f1528;--panel:#131a30;--ink:#eef1f7;--ink-soft:#c3c9d6;--muted:#8d95a8;--line:#232b45;--hot:#ff7a50;--hot-ink:#ff9b7a;--hot-soft:#2e1811;--blue:#7aa2ff;--good:#4ade80;--bad:#f87171;--night:#050814;--night-2:#10172d;--shadow:0 20px 50px rgba(0,0,0,.45)}}
[hidden]{display:none!important}
*{box-sizing:border-box}html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;font:16px/1.6 Inter,system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;color:var(--ink);background:var(--bg)}
h1,h2,h3,.brand-name,.price-n,.big{font-family:"Space Grotesk",Inter,system-ui,sans-serif;letter-spacing:-.02em;line-height:1.08}
h1{font-size:clamp(2.4rem,6.2vw,4.4rem);margin:.15em 0 .45em}h2{font-size:clamp(1.8rem,4vw,2.8rem);margin:.15em 0 .5em}h3{font-size:1.2rem;margin:.3em 0 .35em;line-height:1.25}
.h3{font-size:1.4rem}.h4{font-size:1.15rem;margin-top:1.6em}
p{margin:.5em 0 1em}a{color:var(--hot-ink)}img{max-width:100%;height:auto}
mark{background:none;color:inherit;background-image:linear-gradient(transparent 62%,var(--hot) 62%,var(--hot) 90%,transparent 90%);padding:0 .05em}
.container{max-width:1160px;margin:0 auto;padding:0 20px}.narrow{max-width:780px}.center{text-align:center}
.skip{position:absolute;left:-999px;top:0;background:var(--hot);color:#0b1020;padding:8px 12px}.skip:focus{left:8px;z-index:99}
.eyebrow{display:inline-block;text-transform:uppercase;letter-spacing:.14em;font-size:.74rem;font-weight:700;color:var(--hot-ink);margin:0 0 .8em}
.lead{font-size:1.18rem;color:var(--ink-soft);max-width:640px}.section-intro{max-width:720px;color:var(--ink-soft);font-size:1.08rem}
.muted{color:var(--muted)}.small{font-size:.86rem}
.section{padding:88px 0}.section-alt{background:var(--bg-alt)}
@media(max-width:700px){.section{padding:60px 0}}

/* header */
.site-header{position:sticky;top:env(safe-area-inset-top,0);z-index:50;background:color-mix(in srgb,var(--bg) 90%,transparent);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav-row{display:flex;align-items:center;gap:16px;min-height:68px}
.brand{display:inline-flex;align-items:center;gap:10px;text-decoration:none;color:var(--ink);margin-right:auto}
.brand-mark{display:inline-grid;place-items:center;width:36px;height:36px;border-radius:10px;background:var(--hot);color:#0b1020;font:700 19px "Space Grotesk",sans-serif;transform:rotate(-6deg)}
.brand-name{font-weight:700;font-size:1.3rem}.brand-name em{font-style:normal;color:var(--hot-ink)}
.nav{display:flex;align-items:center;gap:24px}.nav a{color:var(--ink-soft);text-decoration:none;font-weight:500;font-size:.95rem}.nav a:hover{color:var(--ink)}
.lang{display:inline-flex;align-items:center;gap:6px;padding:6px 10px;border:1px solid var(--line);border-radius:999px;font-size:.8rem;font-weight:700;letter-spacing:.06em;color:var(--ink);text-decoration:none}.lang:hover{border-color:var(--ink)}
.nav-toggle{display:none;position:relative;z-index:51;width:44px;height:44px;background:none;border:1px solid var(--line);border-radius:12px;cursor:pointer;padding:0;color:var(--ink);touch-action:manipulation;-webkit-tap-highlight-color:transparent;-webkit-appearance:none;appearance:none}
.nav-toggle span{position:absolute;left:11px;width:20px;height:2px;border-radius:2px;background:currentColor;transition:transform .2s,opacity .2s;pointer-events:none}
.nav-toggle span:nth-child(1){top:15px}.nav-toggle span:nth-child(2){top:21px}.nav-toggle span:nth-child(3){top:27px}
html.nav-open .nav-toggle span:nth-child(1){transform:translateY(6px) rotate(45deg)}html.nav-open .nav-toggle span:nth-child(2){opacity:0}html.nav-open .nav-toggle span:nth-child(3){transform:translateY(-6px) rotate(-45deg)}
.mnav{display:none;position:fixed;left:0;right:0;bottom:0;top:var(--hdr-h,69px);z-index:49;flex-direction:column;padding:6px 20px calc(24px + env(safe-area-inset-bottom,0px));background:var(--bg);overflow-y:auto;-webkit-overflow-scrolling:touch;overscroll-behavior:contain}
html.nav-open .mnav{display:flex}html.nav-open{overflow:hidden}
.mnav a{padding:14px 2px;color:var(--ink);text-decoration:none;font-weight:600;font-size:1.05rem;border-bottom:1px solid var(--line)}.mnav a.btn{margin-top:14px;border:0;text-align:center}
@media(max-width:900px){.nav{display:none}.nav-toggle{display:block}}
@media(min-width:901px){.mnav,html.nav-open .mnav{display:none!important}html.nav-open{overflow:visible}}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:14px 24px;border-radius:999px;font-weight:700;text-decoration:none;border:2px solid transparent;cursor:pointer;font-size:1rem;font-family:inherit;line-height:1.2;transition:transform .12s,background .12s,box-shadow .12s}
.btn:hover{transform:translateY(-2px)}
.btn-primary{background:var(--hot);color:#0b1020;box-shadow:0 8px 24px color-mix(in srgb,var(--hot) 35%,transparent)}.btn-primary:hover{background:#ff8a62}
.btn-secondary{background:transparent;color:var(--ink);border-color:var(--line)}.btn-secondary:hover{border-color:var(--ink)}
.hero .btn-secondary,.page-hero .btn-secondary{color:#fff;border-color:rgba(255,255,255,.35)}.hero .btn-secondary:hover,.page-hero .btn-secondary:hover{border-color:#fff}
.btn-ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.3)}.btn-ghost:hover{border-color:#fff}
.btn-sm{padding:9px 18px;font-size:.9rem}
.cta-row{display:flex;flex-wrap:wrap;align-items:center;gap:12px 14px;margin:26px 0 8px}.cta-sub{color:var(--muted);font-size:.9rem}

/* hero */
.hero{position:relative;overflow:hidden;background:var(--night);color:#fff;padding:84px 0 96px}
.hero::before{content:"";position:absolute;inset:0;background:radial-gradient(600px 420px at 85% 20%,rgba(255,106,61,.28),transparent 70%),radial-gradient(520px 400px at 10% 90%,rgba(26,86,219,.35),transparent 70%);pointer-events:none}
.hero::after{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(255,255,255,.05) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.05) 1px,transparent 1px);background-size:44px 44px;mask-image:linear-gradient(180deg,#000,transparent 85%);-webkit-mask-image:linear-gradient(180deg,#000,transparent 85%);pointer-events:none}
.hero .container{position:relative;z-index:1}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center}
.hero .eyebrow{color:var(--hot);background:rgba(255,106,61,.12);border:1px solid rgba(255,106,61,.35);padding:6px 12px;border-radius:999px;letter-spacing:.1em}
.hero h1{color:#fff}.hero .lead{color:#c9d1e3}
.hero-ticks{list-style:none;padding:0;margin:26px 0 0;display:grid;gap:8px;color:#c9d1e3;font-size:.96rem}
.hero-ticks li{padding-left:28px;position:relative}.hero-ticks li::before{content:"✓";position:absolute;left:0;top:0;width:20px;height:20px;border-radius:50%;background:rgba(74,222,128,.15);color:#4ade80;font-size:.75rem;font-weight:800;display:grid;place-items:center;margin-top:3px}
@media(max-width:960px){.hero-grid{grid-template-columns:1fr;gap:44px}.hero{padding:56px 0 64px}}

/* ad mockups */
.hero-visual{position:relative;min-height:610px}
.mock-label{position:absolute;top:-6px;right:0;margin:0;font:600 .72rem/1 "IBM Plex Mono",ui-monospace,monospace;letter-spacing:.08em;text-transform:uppercase;color:#8d97b0}
.mock{background:#fff;color:#202124;border-radius:16px;box-shadow:0 30px 60px rgba(0,0,0,.45);font-family:Arial,Helvetica,sans-serif;text-align:left}
.mock-g{position:absolute;top:26px;left:0;width:86%;padding:18px 20px;transform:rotate(-2deg)}
.mock-fb{position:absolute;bottom:0;right:0;width:74%;overflow:hidden;transform:rotate(2.5deg)}
.g-spons{font-size:.8rem;font-weight:700;color:#202124}
.g-site{display:flex;align-items:center;gap:10px;margin:8px 0 6px}.g-site b{display:block;font-size:.86rem;font-weight:400;color:#202124}.g-site small{display:block;font-size:.76rem;color:#4d5156}
.g-fav{width:26px;height:26px;border-radius:50%;background:#e8f0fe;color:#1a56db;display:grid;place-items:center;font-weight:700;font-size:.8rem}
.g-title{margin:0 0 4px;color:#1a0dab;font-size:1.12rem;line-height:1.3}
.g-desc{margin:0;color:#4d5156;font-size:.86rem;line-height:1.45}
.g-links{display:flex;flex-wrap:wrap;gap:6px 16px;margin:10px 0 0;font-size:.86rem;color:#1a0dab}
.fb-head{display:flex;align-items:center;gap:10px;padding:12px 14px 6px}.fb-head b{display:block;font-size:.88rem;color:#050505}.fb-head small{display:block;font-size:.74rem;color:#65676b}
.fb-av{width:34px;height:34px;border-radius:50%;background:var(--hot);color:#0b1020;display:grid;place-items:center;font-weight:700}
.fb-text{margin:0;padding:4px 14px 10px;font-size:.86rem;line-height:1.4;color:#050505}
.fb-img{height:150px;display:grid;place-items:end start;padding:14px;background:linear-gradient(135deg,rgba(11,16,32,.05),rgba(11,16,32,.45)),repeating-linear-gradient(0deg,#dfe6ee 0 38px,#c9d3de 38px 40px),repeating-linear-gradient(90deg,transparent 0 58px,#c9d3de 58px 60px);background-blend-mode:normal}
.fb-img span{background:#0b1020;color:#fff;font:700 1rem/1.2 "Space Grotesk",sans-serif;padding:8px 12px;border-radius:8px}
.fb-foot{display:flex;align-items:center;justify-content:space-between;gap:10px;background:#f0f2f5;padding:10px 14px}.fb-foot small{display:block;font-size:.68rem;color:#65676b;letter-spacing:.02em}.fb-foot b{display:block;font-size:.88rem;color:#050505}
.fb-btn{background:#e4e6eb;color:#050505;font-weight:700;font-size:.82rem;padding:8px 12px;border-radius:6px;white-space:nowrap}
@media(max-width:960px){.hero-visual{min-height:0;display:grid;gap:18px;padding-top:26px}.mock-g,.mock-fb{position:relative;inset:auto;width:100%;transform:none}.mock-fb{max-width:420px;justify-self:end}}

/* channel strip */
.channels{background:var(--night-2);color:#c9d1e3;border-top:1px solid rgba(255,255,255,.06)}
.channels .container{display:flex;flex-wrap:wrap;align-items:center;gap:10px 14px;padding-top:18px;padding-bottom:18px}
.channels-h{font:600 .74rem/1 "IBM Plex Mono",ui-monospace,monospace;letter-spacing:.1em;text-transform:uppercase;color:#8d97b0;margin-right:6px}
.chip-d{display:inline-flex;align-items:center;gap:8px;padding:7px 14px;border-radius:999px;background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.1);font-weight:600;font-size:.9rem;color:#fff}
.dot{width:8px;height:8px;border-radius:50%;display:inline-block}

/* services */
.svc-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:18px;margin-top:36px}
.svc{background:var(--panel);border:1px solid var(--line);border-radius:var(--radius);padding:26px;transition:transform .15s,box-shadow .15s}.svc:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
.svc-ic{width:48px;height:48px;border-radius:14px;display:grid;place-items:center;margin-bottom:14px;background:var(--hot-soft);color:var(--hot-ink)}
.svc-ic svg{width:24px;height:24px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.svc p{color:var(--ink-soft);margin:0;font-size:.97rem}
.svc.featured{background:var(--night);color:#fff;border-color:var(--night)}.svc.featured p{color:#c9d1e3}.svc.featured .svc-ic{background:var(--hot);color:#0b1020}
.tag{display:inline-block;margin-top:14px;font:600 .72rem/1 "IBM Plex Mono",ui-monospace,monospace;letter-spacing:.06em;text-transform:uppercase;color:var(--hot-ink)}.svc.featured .tag{color:var(--hot)}

/* new to ads */
.new-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:48px;align-items:start}@media(max-width:900px){.new-grid{grid-template-columns:1fr;gap:28px}}
.checks{list-style:none;padding:0;margin:22px 0 0;display:grid;gap:12px}
.checks li{display:flex;gap:14px;align-items:flex-start;background:var(--panel);border:1px solid var(--line);border-radius:14px;padding:14px 16px;font-weight:500}
.checks li b{flex:none;display:grid;place-items:center;width:28px;height:28px;border-radius:50%;background:var(--hot);color:#0b1020;font-size:.85rem}
.need-card{position:sticky;top:96px;background:var(--night);color:#fff;border-radius:var(--radius);padding:28px;box-shadow:var(--shadow)}
.need-card .card-h{font:700 1.3rem/1.2 "Space Grotesk",sans-serif;margin:0 0 12px}.need-card ul{padding-left:20px;color:#c9d1e3;margin:0 0 8px}.need-card li{margin:8px 0}
@media(max-width:900px){.need-card{position:static}}

/* problems */
.prob-cols{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:36px}@media(max-width:1060px){.prob-cols{grid-template-columns:1fr 1fr}}@media(max-width:720px){.prob-cols{grid-template-columns:1fr}}
.prob-col{background:var(--panel);border:1px solid var(--line);border-radius:var(--radius);padding:28px}
.prob-h{display:flex;align-items:center;gap:10px;margin:0 0 10px;font-size:1.3rem}
.pill{display:inline-block;padding:4px 10px;border-radius:999px;font:700 .7rem/1.2 "IBM Plex Mono",ui-monospace,monospace;letter-spacing:.06em;text-transform:uppercase;color:#fff}
.pill-g{background:#1a56db}.pill-m{background:#7c3aed}.pill-s{background:#15803d}
.prob-list{list-style:none;padding:0;margin:0;counter-reset:p}
.prob-list li{counter-increment:p;position:relative;padding:16px 0 16px 44px;border-top:1px solid var(--line)}
.prob-list li::before{content:"✓";position:absolute;left:0;top:17px;width:28px;height:28px;border-radius:50%;background:color-mix(in srgb,var(--good) 14%,transparent);color:var(--good);display:grid;place-items:center;font-weight:800;font-size:.8rem}
.prob-list-wide{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));column-gap:32px;margin-top:24px}
.prob-list b{display:block;font-size:1.02rem;margin-bottom:2px}.prob-list p{margin:0;color:var(--ink-soft);font-size:.95rem}

/* which */
.which-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:32px}@media(max-width:960px){.which-grid{grid-template-columns:1fr}}
.which{border-radius:var(--radius);padding:30px;border:1px solid var(--line);background:var(--panel);position:relative;overflow:hidden}
.which::before{content:"";position:absolute;left:0;top:0;bottom:0;width:6px}.which-g::before{background:#1a56db}.which-m::before{background:#7c3aed}.which-s::before{background:#15803d}
.which .big{font-size:1.5rem;margin:.2em 0 .4em}.which p{color:var(--ink-soft)}
.which .meta{font:600 .78rem/1.3 "IBM Plex Mono",ui-monospace,monospace;color:var(--muted);margin:0}
.note{margin-top:22px;padding:16px 20px;border-radius:14px;background:var(--hot-soft);color:var(--ink);font-weight:500}

/* steps */
.steps{list-style:none;counter-reset:s;padding:0;margin:36px 0 0;display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
@media(max-width:960px){.steps{grid-template-columns:1fr 1fr}}@media(max-width:560px){.steps{grid-template-columns:1fr}}
.steps li{counter-increment:s;background:var(--panel);border:1px solid var(--line);border-radius:var(--radius);padding:24px;position:relative}
.steps li::before{content:"0" counter(s);display:block;font:700 2.4rem/1 "Space Grotesk",sans-serif;color:var(--hot);margin-bottom:10px}
.steps p{margin:0;color:var(--ink-soft);font-size:.96rem}

/* who */
.chips{display:flex;flex-wrap:wrap;gap:10px;margin:24px 0}
.chip{padding:9px 16px;border-radius:999px;background:var(--panel);border:1px solid var(--line);font-weight:600;font-size:.92rem}
.two-col{display:grid;grid-template-columns:1.1fr .9fr;gap:48px;align-items:start}@media(max-width:900px){.two-col{grid-template-columns:1fr;gap:28px}}
.pl-box{border-radius:var(--radius);padding:26px;background:linear-gradient(180deg,#fff 0 50%,#dc143c 50% 100%);color:#0b1020;position:relative;overflow:hidden}
.pl-box-in{background:var(--panel);color:var(--ink);border-radius:14px;padding:22px;box-shadow:var(--shadow)}.pl-box-in p{color:var(--ink-soft);margin:.4em 0 .8em}.pl-box-in .h3{margin-top:0}
.why{margin-top:28px;border-top:1px solid var(--line);padding-top:24px}.why p{color:var(--ink-soft)}

/* pricing */
.price-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:18px;margin-top:36px}
.price{background:var(--panel);border:1px solid var(--line);border-radius:var(--radius);padding:26px;display:flex;flex-direction:column}
.price.featured{background:var(--night);color:#fff;border-color:var(--night);box-shadow:var(--shadow)}.price.featured p{color:#c9d1e3}.price.featured .price-n span{color:#8d97b0}
.price-badge{align-self:flex-start;background:var(--hot);color:#0b1020;font-size:.72rem;font-weight:800;letter-spacing:.06em;text-transform:uppercase;padding:4px 10px;border-radius:999px;margin-bottom:10px}
.price-h{font-weight:700;margin:0 0 6px}.price-n{font-size:2.3rem;font-weight:700;margin:0 0 10px}.price-n span{font-size:.92rem;font-weight:500;color:var(--muted);font-family:Inter,sans-serif;letter-spacing:0}
.price p:last-child{margin:0;color:var(--ink-soft);font-size:.95rem}
.price-table{display:grid;gap:14px;margin:32px 0}
.price-row{display:grid;grid-template-columns:280px 1fr;gap:24px;background:var(--panel);border:1px solid var(--line);border-radius:var(--radius);padding:24px 26px}
.price-row.featured{border:2px solid var(--hot)}
.price-row .price-n{font-size:1.6rem}.price-row .ticks{margin:0}.price-row .h3{margin:0 0 6px}
@media(max-width:720px){.price-row{grid-template-columns:1fr;gap:10px}}
.price-group{margin:40px 0 0;font-size:1.5rem}
.ticks{list-style:none;padding:0;margin:18px 0 0}.ticks li{padding-left:26px;position:relative;margin:6px 0;color:var(--ink-soft)}
.ticks li::before{content:"✓";position:absolute;left:0;color:var(--good);font-weight:800}
.rules{background:var(--hot-soft);border-radius:var(--radius);padding:10px 26px 18px;margin:12px 0}.rules h2{margin-top:.8em}
.compact{padding-left:22px}.compact li{margin:6px 0}
.vs{width:100%;border-collapse:collapse;font-size:.95rem;min-width:620px}.vs th,.vs td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--line);vertical-align:top}
.vs thead th{font-size:.78rem;text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}.vs td:last-child{font-weight:600}
.table-wrap{overflow-x:auto;margin:18px 0}

/* case teaser */
.section-dark{background:var(--night);color:#fff}.section-dark h2{color:#fff}.section-dark p{color:#c9d1e3}.section-dark .eyebrow{color:var(--hot)}
.ba-mini{list-style:none;padding:0;margin:0;background:var(--night-2);border:1px solid rgba(255,255,255,.08);border-radius:var(--radius);overflow:hidden}
.ba-mini li{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:rgba(255,255,255,.08)}.ba-mini li>span{background:var(--night-2);padding:14px 16px;font-size:.92rem}
.ba-mini .was{color:#fca5a5}.ba-mini .now{color:#86efac}.ba-mini .hd{font:600 .72rem/1 "IBM Plex Mono",ui-monospace,monospace;letter-spacing:.08em;text-transform:uppercase;color:#8d97b0}
.section-dark .btn-secondary{color:#fff;border-color:rgba(255,255,255,.3)}

/* faq */
.faq{margin-top:26px}.faq details{border-bottom:1px solid var(--line);padding:6px 0}
.faq summary{cursor:pointer;font-weight:600;font-size:1.05rem;padding:14px 0;list-style:none;display:flex;justify-content:space-between;gap:12px}
.faq summary::-webkit-details-marker{display:none}.faq summary::after{content:"+";flex:none;display:grid;place-items:center;width:28px;height:28px;border-radius:50%;background:var(--hot-soft);color:var(--hot-ink);font-weight:700}.faq details[open] summary::after{content:"–"}
.faq-a p{margin:0 0 16px;color:var(--ink-soft)}

/* cta band */
.cta-band{background:var(--hot);color:#0b1020;padding:80px 0}.cta-band h2,.cta-band .lead{color:#0b1020}.cta-band .lead{margin:0 auto}
.cta-band .btn-primary{background:#0b1020;color:#fff;box-shadow:none}.cta-band .btn-primary:hover{background:#1c2440}
.cta-band .btn-secondary{border-color:rgba(11,16,32,.35);color:#0b1020}.cta-band .btn-secondary:hover{border-color:#0b1020}
.cta-band .cta-row{justify-content:center}
.cta-phone{margin:18px 0 0;font-weight:600}.cta-phone a{color:#0b1020;text-decoration:underline;text-underline-offset:3px}

/* forms */
.form-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}@media(max-width:900px){.form-grid{grid-template-columns:1fr;gap:28px}}
.form{background:var(--panel);border:1px solid var(--line);border-radius:var(--radius);padding:28px;box-shadow:var(--shadow)}
.field{margin-bottom:14px}.field label{display:block;font-weight:600;font-size:.92rem;margin-bottom:6px}
.field input,.field select,.field textarea{width:100%;padding:12px 14px;border:1px solid var(--line);border-radius:12px;background:var(--bg);color:var(--ink);font:inherit}
.field input:focus,.field select:focus,.field textarea:focus{outline:2px solid var(--hot);border-color:transparent}
.field-row{display:grid;grid-template-columns:1fr 1fr;gap:12px}@media(max-width:520px){.field-row{grid-template-columns:1fr}}
.form .check{display:flex;gap:10px;align-items:flex-start;margin:6px 0 14px;font-size:.95rem;line-height:1.45;cursor:pointer}.form .check input{margin-top:4px;width:18px;height:18px;flex:none}
.hp{position:absolute;left:-9999px;opacity:0;height:0;overflow:hidden}
.form-status{min-height:1.4em;font-weight:600}.form-status.ok{color:var(--good)}.form-status.err{color:var(--bad)}
.paths{display:grid;gap:12px;margin:22px 0}
.path{border:1px solid var(--line);border-radius:14px;padding:16px 18px;background:var(--panel)}.path b{display:block;margin-bottom:4px}.path p{margin:0;color:var(--ink-soft);font-size:.95rem}
.path.hot{border-color:var(--hot);background:var(--hot-soft)}

/* case study table + prose */
.ba{border-collapse:collapse;width:100%;font-size:.95rem;min-width:560px}.ba th,.ba td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--line);vertical-align:top}
.ba thead th{font-size:.78rem;text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}.ba tbody th{font-weight:600;white-space:nowrap}.ba td:nth-child(2){color:var(--bad)}.ba td:nth-child(3){color:var(--good)}
.prose h2{font-size:1.4rem;margin-top:1.6em}
.page-hero{background:var(--night);color:#fff;padding:64px 0 56px;position:relative;overflow:hidden}
.page-hero::before{content:"";position:absolute;inset:0;background:radial-gradient(500px 320px at 90% 10%,rgba(255,106,61,.25),transparent 70%);pointer-events:none}
.page-hero .container{position:relative}.page-hero h1{color:#fff;font-size:clamp(2.1rem,5vw,3.4rem)}.page-hero .lead{color:#c9d1e3}.page-hero .eyebrow{color:var(--hot)}.page-hero .muted{color:#8d97b0}

/* footer */
.site-footer{background:var(--night);color:#c9d1e3;padding:56px 0 24px;font-size:.94rem}
.foot-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr;gap:36px}@media(max-width:760px){.foot-grid{grid-template-columns:1fr}}
.foot-h{font-weight:700;margin:0 0 10px;color:#fff}.site-footer a{display:block;color:#c9d1e3;text-decoration:none;margin:5px 0}.site-footer a:hover{color:#fff}
.site-footer p a{display:inline}.site-footer .brand{display:inline-flex;margin-bottom:10px;color:#fff}.site-footer .muted{color:#8d97b0}
.foot-mail{font:700 1.15rem/1.3 "Space Grotesk",sans-serif;color:#fff!important}
.foot-bottom{margin-top:36px;padding-top:16px;border-top:1px solid rgba(255,255,255,.1);color:#8d97b0;font-size:.85rem;display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px}

/* retention perks */
.perks{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:14px;margin:18px 0 8px}
.perk{background:var(--panel);border:1px solid var(--line);border-radius:16px;padding:20px}
.perk-ic{display:grid;place-items:center;width:40px;height:40px;border-radius:12px;background:var(--hot-soft);color:var(--hot-ink);margin-bottom:10px}.perk-ic svg{width:22px;height:22px;fill:none;stroke:currentColor;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}
.perk b{display:block;font-size:1rem;margin-bottom:4px}.perk p{margin:0;color:var(--ink-soft);font-size:.93rem}

/* cookie notice (only when our Google Ads tag is on) */
#pt-consent{position:fixed;left:16px;right:16px;bottom:16px;z-index:60;max-width:440px;margin:0 auto;padding:16px 18px;background:var(--panel);color:var(--ink);border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);font-size:.9rem}#pt-consent p{margin:0 0 10px}.pt-consent-actions{display:flex;gap:8px;flex-wrap:wrap}

/* trade pages */
.trade-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:14px;margin-top:8px}.trade-card{display:flex;flex-direction:column;gap:4px;padding:18px 20px;background:var(--panel);border:1px solid var(--line);border-radius:var(--radius);text-decoration:none;color:var(--ink)}.trade-card:hover{border-color:var(--hot)}.trade-card b{font-size:1.05rem}.trade-card span{color:var(--muted);font-size:.85rem}
.searches code{font:600 .92rem/1.4 "IBM Plex Mono",ui-monospace,monospace;background:var(--bg-alt);padding:2px 8px;border-radius:6px}
.prose .ticks li b{display:block}

/* 2026-09-18 (ads landing): call button in the phone header, form first on phones, optional details folded */
.hdr-call{display:none;align-items:center;justify-content:center;gap:6px;min-width:44px;height:44px;padding:0 14px;border-radius:999px;background:var(--hot);color:#0b1020;font-weight:700;font-size:.9rem;text-decoration:none;line-height:1;touch-action:manipulation;-webkit-tap-highlight-color:transparent}
.hdr-call svg{width:18px;height:18px;flex:none;fill:none;stroke:currentColor;stroke-width:2.2;stroke-linecap:round;stroke-linejoin:round}
@media(max-width:900px){.hdr-call{display:inline-flex}.nav-row{gap:10px}}
@media(max-width:419px){.hdr-call{width:44px;padding:0}.hdr-call span{display:none}}
@media(max-width:900px){.form-grid>.form{order:-1}}
#audit-form{scroll-margin-top:84px}
.form details.more{margin:2px 0 16px;border:1px dashed var(--line);border-radius:14px;padding:12px 16px}
.form details.more>summary{cursor:pointer;font-weight:600;font-size:.95rem;color:var(--ink-soft)}
.form details.more[open]>summary{margin-bottom:14px}
.page-hero .cta-sub{color:#c9d1e3;font-size:.95rem}.page-hero .cta-sub a{color:#fff;font-weight:700;text-underline-offset:3px}
/* cookie notice: the Decline button was white-on-white in light mode (btn-ghost is made for dark panels); smaller on phones */
#pt-consent .btn-ghost{color:var(--ink);border-color:var(--line)}#pt-consent .btn-ghost:hover{border-color:var(--ink)}
@media(max-width:520px){#pt-consent{left:8px;right:8px;bottom:8px;padding:12px 14px;font-size:.84rem;line-height:1.45}#pt-consent p{margin:0 0 8px}#pt-consent .btn-sm{padding:9px 16px}}