Pricing
Published prices for ads and SEO.
Every price below is our fee only. Your ad budget goes on your own card in your own accounts, so you can see every penny of it. Same prices in English and Polish.
Monthly plans
Facebook & Instagram
£99 / month
- Ad spend up to £1,000 a month
- Lead-form or website campaigns
- Meta pixel and conversion tracking
- Local audience set-up and cleaning
- New ad creatives every month
- Instant lead alerts to your phone
- Monthly one-page report
Google Ads
£129 / month
- Ad spend up to £1,000 a month
- Search campaign with call button and sitelinks
- Weekly check with our Google Ads API tools
- Search-term cleaning and new negatives
- Bid and budget adjustments
- One ad copy test a month
- Monthly one-page report
SEO
£99 / month
- Google Business Profile kept complete and active
- 2 new or improved service or town pages a month
- Page titles, descriptions and structured data
- Search Console and sitemap set up and monitored
- Review link for your customers
- Monthly report: searches you appear for and visits
Google + Facebook
£179 / month
- Combined ad spend up to £2,000 a month
- Everything in both plans above
- One report comparing cost per enquiry
- Budget moved to whichever channel is cheaper per enquiry
- Saves £49 a month against buying both
Everything: ads + SEO
£249 / month
- Google Ads, Facebook & Instagram and SEO
- Combined ad spend up to £2,000 a month
- One report: ads enquiries and free visits together
- Saves £29 a month against buying separately
Growth
£299 / month
- Both ad channels and SEO, ad spend up to £5,000 a month
- Extra campaigns for more services or areas
- Retargeting and video ads
- Landing-page changes on your site
- Fortnightly call if you want one
Why clients stay with us
Setup costs nothing when you stay 3 months. Leave sooner and it’s £99 (one service) or £149 (two or more).
The monthly price you start on stays the same for as long as you stay with us, even when our prices go up.
Quiet season? Pause for up to 2 months a year at no charge. Your campaigns stay ready to switch back on.
New ad creatives, a landing page refresh, an extra SEO page or a Google Business Profile tidy-up. Your choice.
When a business you refer has stayed with us 2 months, your next month is free.
Start-up and one-offs
Free check or plan
£0
- Already advertising or have a website: a written ads and SEO check
- Starting out: channel, budget and cost-per-click plan for your area
- Within 2 working days, no obligation
Setup
Free
- New ad account in your name, or a refresh of your current one
- Campaign, ads and keywords or audiences
- For SEO: Business Profile, Search Console and first pages
- Conversion tracking and consent banner on your site
- Call button, sitelinks or lead form
- Free when you stay 3 months; leave sooner and it’s £99 (one service) or £149 (two or more)
Google Business Profile
£79 one-off
- Profile created or tidied up so you show on Google Maps
- Services, areas, photos and opening hours
- Review link you can text to customers
Landing page
£129 one-off
- One fast page for the service you advertise
- Quote form and click-to-call
- Hosted on your site or ours
- Tracking built in
The rules, in one place
- You own the ad accounts, in your name and on your card.
- Monthly, with 30 days’ notice. Setup is free if you stay 3 months.
- Your monthly price is locked for as long as you stay.
- Pause for up to 2 months a year at no charge.
- No percentage of spend, ever.
- Fees invoiced monthly in advance by bank transfer. Not VAT registered, so no VAT on our fees.
- If it isn’t working after about 3 months, we’ll tell you to stop.
How we compare
| Typical agency or lead site | PerfTest | |
|---|---|---|
| Contract | Often 12 months (directories) or 3+ months | Monthly, 30 days’ notice |
| Setup fee | £250 to £1,500 up front | Free when you stay 3 months |
| Price rises | Can go up at renewal | Your price is locked while you stay |
| Prices | “Book a call to find out” | Published on this page |
| Who owns the account | Sometimes the agency | You, from day one |
| Fee model | Often a percentage of spend | Flat fee |
| Leads | Lead sites share one enquiry between several businesses | Your ads, your enquiries |
| Services | Ads and SEO often from different companies | Google, Facebook and SEO, one report |
| Language | English | English or Polish |
Pricing questions
Is there a minimum ad budget?
No minimum, but below about £3 a day (£90 a month) there usually isn’t enough data to improve anything, and we’ll say so in the plan rather than take a fee.
What does ‘ad spend up to £1,000’ mean?
That’s what you pay Google or Meta, not us. Each plan covers ad spend up to the stated amount per month; above that we quote separately. Meta adds UK VAT to ad spend, so budget for that.
How do I pay?
Bank transfer, monthly in advance, invoice by email. Setup is only invoiced if you leave within the first 3 months.
Can I cancel?
Yes, any time with 30 days’ notice. If you leave within the first 3 months, the setup fee is due; after that there’s nothing extra to pay. Your accounts, campaigns and data stay with you.
Can I pause in quiet months?
Yes. Pause for up to 2 months in any 12 at no charge. Ads stop, no fee is charged, and everything is ready to switch back on.
Do you take a percentage of spend?
No. A percentage rewards spending more, not spending well.
How soon does SEO work?
Google Business Profile changes can show within weeks; new pages usually take 3 to 6 months to climb. Nobody can promise a ranking, so we report the searches you appear for and the visits they bring each month.
Is the Polish service more expensive?
No. Same prices in English and Polish.
What if it doesn’t work?
If after about 3 months the ads aren’t bringing enquiries at a cost that makes sense for your business, we’ll say so and recommend you stop. We’d rather lose a client than run ads that shouldn’t run.