Google Ads
Search campaigns that show when someone nearby types what you do: “emergency plumber near me”, “bathroom fitters swindon”. Locations, keywords, negatives, call button and tracking, set up properly.
from £129/monthGoogle Ads · Facebook · Instagram · SEO
You’re the expert at your work. We bring you the customers.
Google and Facebook ads plus SEO for hands-on businesses: plumbers, cleaners, hairdressers, mechanics, gardeners, groomers and every local business that’s busy doing the job. Already advertising? We help it bring in more. Starting from zero? We build everything, in your name.
Get a free check or planSee prices
- Paid ads for enquiries now, SEO for free visits that keep coming
- You own the ad accounts and pay Google and Meta directly
- From £99 a month with free setup. No long contract, no percentage of spend
- Never advertised before? That’s fine, we start from zero
Example ads
Where your ads run
Google Search
Google Maps
Facebook
Instagram
Google free results (SEO)
Services
Everything that brings customers to your business online, done for you
Facebook & Instagram ads
Ads in the feeds of people in your area before they start searching. Best for work people can see: bathrooms, kitchens, driveways, gardens, cleaning. Lead forms with the right questions.
from £99/monthStarting from zero
No ad account, no Facebook page, maybe no website. We create everything in your name, set up your Google Business Profile, add tracking and launch your first campaign.
new to ads? start hereSEO: free visits from Google
Show up in Google’s free results and on Google Maps when people nearby search for what you do. Google Business Profile, a page per service and town, Search Console and a monthly report.
from £99/monthLanding pages & tracking
A fast page for the service you advertise, with a quote form and click-to-call, plus tracking that records every call and enquiry, so we know which ad brought it.
£129 one-offNever advertised before?
Perfect. We start from a clean slate.
Plenty of businesses come to us with no ads at all. That’s a great place to start: everything gets set up for your business from day one. This is your first week:
- 1A free plan: which channel suits your business, what clicks cost in your area and a sensible starting budget
- 2Google Ads and/or Meta ad account created in your name
- 3Google Business Profile set up or tidied, so you show up on Google Maps
- 4Facebook page and Instagram connected to the ad account
- 5Tracking on your website, or a landing page if you don't have one
- 6First campaign live, with a budget you've agreed
What we set up for you
Google, Facebook and SEO, tailored to a local business
Google and Meta give small businesses powerful tools. Getting the most from them comes down to setting them up for your area, your services and your budget. This is what we do for every client.
Google AdsSearch campaigns
- A focused Search campaign
Your ad shows when someone types what you do. For a small local budget, a Search campaign puts every pound on people looking for your service, and you can see each search you paid for.
- People in your area
Locations set to the towns you cover, for people who are actually there, so your budget goes on customers you can reach.
- Calls and quote requests tracked
The Google tag on your site records every call and enquiry, so Google’s bidding can learn which clicks turn into customers.
- Only relevant searches
Each week we read the search terms and exclude ones that don’t fit, like “jobs”, “course” or “DIY”, so more of the budget reaches buyers.
- The right page for each service
Each service gets its own ad and its own page, with a call button and a short quote form.
MetaFacebook & Instagram
- Campaigns aimed at enquiries
Ads Manager campaigns with a lead or website goal, so Facebook and Instagram show your ad to people likely to get in touch.
- The Meta pixel on your site
The pixel tells Meta who asked for a quote, so it can find more people like your best customers.
- Your local area
The audience matches the area you actually work in, with room for Meta to find the right people inside it.
- Lead forms that qualify
A few simple questions (postcode, type of job, timescale) so the enquiries you get are ones you can take.
- Instant alerts
New enquiries go straight to your phone, so you can reply while the customer is still looking.
SEOFree results & Maps
- A complete Google Business Profile
Services, areas, photos, hours and regular posts, so you show up on Google Maps and in the local results.
- A page for each service and town
Clear pages like “Dog grooming in Witney” that match what people search for.
- Titles, descriptions and structured data
The details Google reads to understand your business: page titles, descriptions, opening hours, prices and reviews in the right format.
- Search Console and sitemap
Your site connected to Google Search Console, so new pages are found quickly and we can see which searches you appear for.
- More reviews
A short review link you can text to happy customers after each job.
Which channel
Google Ads, Facebook or SEO?
People already looking
Someone types “boiler repair oxford”. They want it now. Best for urgent and high-intent work: plumbing, electrics, roofing, damp, locks, repairs.
People not looking yet
Your ad appears in their feed before they search. Best for planned and visual work: bathrooms, kitchens, gardens, driveways, cleaning, seasonal offers.
Free visits that build up
Your business shows in Google’s free results and on Maps. It takes 3 to 6 months to build, then keeps bringing visits without paying per click. Good for every local business.
Many businesses start with ads for quick enquiries and add SEO so free visits grow alongside. The free plan tells you what fits your business and area.
How it works
Plan, build, then tune every week
Free audit or plan
Already advertising: a written check of your ads and website with what to improve first. Starting out: a plan with channel, budget and what your site needs. Within 2 working days.
Setup week
Accounts in your name, campaigns built, tracking on your site, ads written. You approve everything before a penny is spent.
Weekly tune
We read what people searched and who enquired, exclude searches that don’t fit, adjust bids and budgets, test new ads and add to your SEO pages.
Monthly report
One page in plain English: what was spent, the calls, enquiries and website visits it brought, cost per enquiry, and what changes next.
Who it’s for
Hands-on businesses: experts at the work, not at marketing
If you’re great at what you do but haven’t got the time to learn ads, SEO and websites, that’s exactly who we work with.
Plumbers & heatingElectriciansBuilders & roofersBathroom & kitchen fittersPainters & decoratorsHandymenCleaners & carpet cleaningGardeners & landscapersRemovalsMechanics & MOTHairdressers & barbersBeauty & nailsDog groomersPersonal trainersPhotographersCaterersTutors & driving instructorsLocksmithsProperty maintenance
Trade-by-trade guides: Plumbers & heating engineers · Electricians · Builders & extensions · Roofers · Bathroom & kitchen fitters · Painters & decorators · Landscapers & gardeners · Cleaning companies · Locksmiths · Driveways & paving. All trades →
Not for online shops or national brands spending £10,000 a month. There are big agencies for that.
One person, the tools of an agency
You deal directly with Patryk, who builds and tunes your campaigns. No account managers, no juniors. Google Ads accounts are checked weekly with our own tools built on the Google Ads API, and websites are monitored in Google Search Console.
Po polsku
Polish-speaking business?
We work in Polish from the first call to the monthly report, and can run Polish-language ads for the Polish community in your area alongside your English ones.
Pricing
Low, published prices. Free setup. No percentage of spend.
Most agencies make you book a call to find out. Here it is. Your ad budget is separate and goes straight to Google or Meta on your own card.
SEO
£99 / month
Free setup. Business Profile, service and town pages, Search Console, monthly report.
Facebook & Instagram
£99 / month
Free setup. Lead-form campaigns, pixel, audiences, new creatives monthly.
Google Ads
£129 / month
Free setup. Search campaign, tracking, call button, weekly search-term cleaning.
Google + Facebook
£179 / month
Free setup. Both channels, one report, budget moved to whichever brings cheaper enquiries.
Everything
Ads + SEO
£249 / month
Free setup. Google, Facebook and SEO together, one report. Saves £29 a month.
Your ad budget is separate and paid straight to Google or Meta. The free check or plan costs nothing.
Why clients stay with us
Free setup
Setup costs nothing when you stay 3 months. Leave sooner and it’s £99 (one service) or £149 (two or more).
Your price is locked
The monthly price you start on stays the same for as long as you stay with us, even when our prices go up.
Pause, don’t cancel
Quiet season? Pause for up to 2 months a year at no charge. Your campaigns stay ready to switch back on.
A free extra every 6 months
New ad creatives, a landing page refresh, an extra SEO page or a Google Business Profile tidy-up. Your choice.
Refer a business, get a month free
When a business you refer has stayed with us 2 months, your next month is free.
Case study
How we set up Google Ads and SEO for a bathroom fitter
Mark & Patryk fit bathrooms across Oxfordshire and Wiltshire. In September 2026 we tailored their new Google Ads account to a small local budget and added location pages and Search Console to their website, all in one working day.
- Starting pointNow
- Performance MaxSearch only
- Two towns, wide reachPeople physically in the area
- 0 conversions trackedForm + phone conversions
- Broad search themes47 keywords, 50 exclusions
- No call button, no sitelinksCall, 6 sitelinks, 6 callouts
- Website not in Search ConsoleLocation pages + sitemap
Questions
Straight answers
I've never advertised. Can you still help?
Yes. We create the Google Ads and Meta ad accounts in your name, set up your Google Business Profile, add tracking and launch the first campaign. No website? We build a one-page landing page (£129), or start with Facebook lead forms, which don't need one.
Do I need a big budget?
No. Many local businesses start with £5–£15 a day on ads. Below about £3 a day there isn't enough data to improve anything, and we'll tell you so rather than take a fee.
Google or Facebook: which should I start with?
Urgent jobs (leaks, repairs, lockouts) usually start on Google, where people are already searching. Planned, visual work (bathrooms, kitchens, gardens, hair and beauty) often does well on Facebook and Instagram. The free plan says which fits your business and area.
Do you do SEO too?
Yes. SEO means showing up in Google’s free results and on Google Maps. We set up your Google Business Profile, build a page for each service and town, fix page titles and structured data, connect Search Console and report monthly. £99 a month on its own, or £249 a month with Google and Facebook ads.
Ads or SEO: which first?
Ads bring enquiries from the first week; SEO builds free visits over 3 to 6 months and keeps working. Most businesses do best with both: ads while SEO grows.
Who owns the ad accounts?
You do, from day one. The Google Ads and Meta ad accounts are in your name with your card, and you pay Google and Meta directly. We work inside them with manager or partner access that you can remove at any time. If you leave, the history and data stay with you.
Why not just use Checkatrade, Bark or MyBuilder?
On lead sites you often pay for a lead that's also sent to several other businesses, and you build their brand, not yours. With your own ads the enquiry comes to you alone, and the reviews, page and customers are yours.
Is there a contract?
No long contract: it's monthly, with 30 days' notice. Setup is free once you've stayed 3 months; leave sooner and the setup fee (£99 or £149) is due. 3 months is also about how long a new campaign needs to show what works.
Do you work in Polish?
Yes. Everything from the first call to the monthly report can be in Polish, and we can run Polish-language ads aimed at the Polish community in your area. Po polsku →
Can I see what you changed?
Yes. Everything happens in your own accounts, so the change history is yours to read. The monthly report lists what changed and why.
Find out how many more customers you could get online
Send the form for a free check or plan, or just email Patryk. You’ll get a reply within 2 working days.
Get a free check or planPatryk@perftest.co.uk
Or call or WhatsApp: 07538 969738