What people search for when they need a locksmith
Customers in the UK search in English, usually with their town or “near me”. These are the searches a campaign for this trade is built around ([town] stands for each town you cover):
locksmith near meemergency locksmith [town]locked out [town]lock change [town]upvc door lock repair [town]
What a click costs. Our rough guide for locksmiths in UK towns: £5–£15, among the highest of any trade. Cities cost more, and it changes by season. The free plan gives the figure for your actual area.
When. Evenings, weekends and the first cold snap; steady otherwise.
What we set up for locksmiths
- A focused Search campaign Your ad shows when someone types what you do. For a small local budget, a Search campaign puts every pound on people looking for your service, and you can see each search you paid for.
- People in your area Locations set to the towns you cover, for people who are actually there, so your budget goes on customers you can reach.
- Calls and quote requests tracked The Google tag on your site records every call and enquiry, so Google’s bidding can learn which clicks turn into customers.
- Only relevant searches Each week we read the search terms and exclude ones that don’t fit, like “jobs”, “course” or “DIY”, so more of the budget reaches buyers.
- The right page for each service Each service gets its own ad and its own page, with a call button and a short quote form.
Specific to this trade. Use a call-first ad with your local number, an ad schedule for the hours you can actually attend, and exclude “how to pick”; nobody who searches that is paying you.
Searches we exclude from day one, so the budget goes on customers: “jobs”, “course”, “training”, “locks for sale”, “amazon”, “how to pick”, “diy”, “salary”, “car key programming”.
Google or Facebook for locksmiths?
Google only, honestly. Nobody locked out is on Facebook. Facebook can sell lock upgrades and security offers later, but start with Search. Both channels are in the published prices.
SEO for locksmiths: the free visits
Ads bring calls this week; SEO brings them for free next year. For locksmiths it starts with a complete Google Business Profile (category: Locksmith, your towns, photos of real jobs, a review link you text to customers), then a page for each service and each town you cover, connected to Google Search Console. How our SEO service works →
Prices
Google Ads £129 a month, Facebook & Instagram £99, SEO £99, or everything together for £249. Setup is free when you stay 3 months, there is no long contract and no percentage of your ad spend. You own the accounts and pay Google directly.