What people search for when they need a builder
Customers in the UK search in English, usually with their town or “near me”. These are the searches a campaign for this trade is built around ([town] stands for each town you cover):
builders near mehouse extension [town]loft conversion [town]garage conversion [town]renovation company [town]builders [town] reviews
What a click costs. Our rough guide for builders in UK towns: £2–£6. Cities cost more, and it changes by season. The free plan gives the figure for your actual area.
When. Enquiries rise in January and again in spring; quotes given in winter turn into summer work.
What we set up for builders
- A focused Search campaign Your ad shows when someone types what you do. For a small local budget, a Search campaign puts every pound on people looking for your service, and you can see each search you paid for.
- People in your area Locations set to the towns you cover, for people who are actually there, so your budget goes on customers you can reach.
- Calls and quote requests tracked The Google tag on your site records every call and enquiry, so Google’s bidding can learn which clicks turn into customers.
- Only relevant searches Each week we read the search terms and exclude ones that don’t fit, like “jobs”, “course” or “DIY”, so more of the budget reaches buyers.
- The right page for each service Each service gets its own ad and its own page, with a call button and a short quote form.
Specific to this trade. A page per job type, with photos and a rough price band, beats a homepage every time. People want to see you have done their kind of job before they call.
Searches we exclude from day one, so the budget goes on customers: “jobs”, “labourer”, “merchant”, “supplies”, “diy”, “planning permission”, “how much does it cost”, “salary”, “insurance”.
Google or Facebook for builders?
Both. Google for people ready to get quotes; Facebook to show finished extensions to homeowners in the right postcodes. Both channels are in the published prices.
SEO for builders: the free visits
Ads bring calls this week; SEO brings them for free next year. For builders it starts with a complete Google Business Profile (category: General contractor, Construction company, your towns, photos of real jobs, a review link you text to customers), then a page for each service and each town you cover, connected to Google Search Console. How our SEO service works →
Prices
Google Ads £129 a month, Facebook & Instagram £99, SEO £99, or everything together for £249. Setup is free when you stay 3 months, there is no long contract and no percentage of your ad spend. You own the accounts and pay Google directly.