What people search for when they need an electrician
Customers in the UK search in English, usually with their town or “near me”. These are the searches a campaign for this trade is built around ([town] stands for each town you cover):
electrician near meemergency electrician [town]ev charger installation [town]consumer unit replacementeicr certificate [town]rewire [town]
What a click costs. Our rough guide for electricians in UK towns: £3–£7. Cities cost more, and it changes by season. The free plan gives the figure for your actual area.
When. Steady all year; EV charger searches grow every month.
What we set up for electricians
- A focused Search campaign Your ad shows when someone types what you do. For a small local budget, a Search campaign puts every pound on people looking for your service, and you can see each search you paid for.
- People in your area Locations set to the towns you cover, for people who are actually there, so your budget goes on customers you can reach.
- Calls and quote requests tracked The Google tag on your site records every call and enquiry, so Google’s bidding can learn which clicks turn into customers.
- Only relevant searches Each week we read the search terms and exclude ones that don’t fit, like “jobs”, “course” or “DIY”, so more of the budget reaches buyers.
- The right page for each service Each service gets its own ad and its own page, with a call button and a short quote form.
Specific to this trade. EV chargers and EICRs deserve their own ad groups and their own pages. They are the searches with the clearest intent and the easiest quotes to give over the phone.
Searches we exclude from day one, so the budget goes on customers: “jobs”, “apprenticeship”, “course”, “18th edition”, “salary”, “how to”, “diy”, “toolstation”, “wholesaler”.
Google or Facebook for electricians?
Google for faults and certificates. Facebook and Instagram for EV chargers, lighting and rewires that people plan ahead. Both channels are in the published prices.
SEO for electricians: the free visits
Ads bring calls this week; SEO brings them for free next year. For electricians it starts with a complete Google Business Profile (category: Electrician, your towns, photos of real jobs, a review link you text to customers), then a page for each service and each town you cover, connected to Google Search Console. How our SEO service works →
Prices
Google Ads £129 a month, Facebook & Instagram £99, SEO £99, or everything together for £249. Setup is free when you stay 3 months, there is no long contract and no percentage of your ad spend. You own the accounts and pay Google directly.