What people search for when they need a decorator
Customers in the UK search in English, usually with their town or “near me”. These are the searches a campaign for this trade is built around ([town] stands for each town you cover):
painter and decorator near medecorators [town]exterior painting [town]wallpaper hanging [town]painting and decorating costcommercial painters [town]
What a click costs. Our rough guide for decorators in UK towns: £1.50–£4. Cities cost more, and it changes by season. The free plan gives the figure for your actual area.
When. Exterior March to September; interior all year with a rush before Christmas.
What we set up for decorators
- A focused Search campaign Your ad shows when someone types what you do. For a small local budget, a Search campaign puts every pound on people looking for your service, and you can see each search you paid for.
- People in your area Locations set to the towns you cover, for people who are actually there, so your budget goes on customers you can reach.
- Calls and quote requests tracked The Google tag on your site records every call and enquiry, so Google’s bidding can learn which clicks turn into customers.
- Only relevant searches Each week we read the search terms and exclude ones that don’t fit, like “jobs”, “course” or “DIY”, so more of the budget reaches buyers.
- The right page for each service Each service gets its own ad and its own page, with a call button and a short quote form.
Specific to this trade. Run exterior work in spring and summer and interior in autumn and winter, and say so in the ad: “Booking exterior painting for May” gets better clicks than a generic headline.
Searches we exclude from day one, so the budget goes on customers: “jobs”, “course”, “paint for sale”, “dulux”, “b&q”, “diy”, “how to”, “salary”, “artist”, “face painting”.
Google or Facebook for decorators?
Facebook does well: decorating is visual and seasonal. Google catches the people ready to book this month. Both channels are in the published prices.
SEO for decorators: the free visits
Ads bring calls this week; SEO brings them for free next year. For decorators it starts with a complete Google Business Profile (category: Painter, your towns, photos of real jobs, a review link you text to customers), then a page for each service and each town you cover, connected to Google Search Console. How our SEO service works →
Prices
Google Ads £129 a month, Facebook & Instagram £99, SEO £99, or everything together for £249. Setup is free when you stay 3 months, there is no long contract and no percentage of your ad spend. You own the accounts and pay Google directly.