Terms of service

Last updated 2026-09-18. Plain-English summary; the full terms are agreed by email before any paid work starts.

1. The service

PerfTest provides audits, plans, campaign setup and monthly management for Google Ads and Meta (Facebook and Instagram) ads, and search engine optimisation (SEO), as described on the pricing page. Ads work is done inside the client's own ad accounts via manager or partner access; SEO work is done on the client's own Google Business Profile, Search Console and website with access the client grants.

2. Your accounts and your spend

The ad accounts, their payment methods and all ad spend are the client's. PerfTest never holds client card details and is not responsible for charges Google or Meta make. Budgets are only changed with the client's agreement, in writing (email or message).

3. Fees

Setup is free for clients who stay at least 3 months; if management ends within the first 3 months, the setup fee shown on the pricing page is invoiced. Management is invoiced monthly in advance. Payment by bank transfer within 14 days. PerfTest is not currently VAT registered, so no VAT is charged on its fees. Google and Meta may charge VAT on ad spend.

4. Term and cancellation

Management runs monthly. Either side may end it with 30 days' written notice (see section 3 for the setup fee within the first 3 months). The client may pause management for up to 2 months in any 12 months at no charge. The monthly price stays fixed while the client remains with PerfTest. Loyalty extras and referral credits have no cash value and end when management ends. On ending, our access is removed and everything in the accounts stays with the client.

5. No guarantees

Advertising results depend on Google, Meta, competitors, seasons and the client's own website and phone answering. PerfTest promises careful, honest work and clear reporting, not a particular number of leads or a particular position in search results. If PerfTest believes a campaign should stop, it will say so.

6. Content and compliance

The client confirms that claims used in ads (prices, guarantees, accreditations, reviews) are true. PerfTest follows Google and Meta advertising policies and UK advertising rules and may refuse ads that break them.

7. Liability

PerfTest's liability for any claim is limited to the fees paid in the 3 months before the claim. Nothing limits liability for fraud or anything the law does not allow to be limited.

8. Law

These terms are governed by the law of England and Wales.