What people search for when they need a roofer
Customers in the UK search in English, usually with their town or “near me”. These are the searches a campaign for this trade is built around ([town] stands for each town you cover):
roofer near meemergency roof repair [town]roof leak repair [town]flat roof replacement [town]fascias and soffits [town]new roof cost
What a click costs. Our rough guide for roofers in UK towns: £4–£10; storm-damage searches are the dearest. Cities cost more, and it changes by season. The free plan gives the figure for your actual area.
When. Storm season October to March for repairs; spring and summer for replacements.
What we set up for roofers
- A focused Search campaign Your ad shows when someone types what you do. For a small local budget, a Search campaign puts every pound on people looking for your service, and you can see each search you paid for.
- People in your area Locations set to the towns you cover, for people who are actually there, so your budget goes on customers you can reach.
- Calls and quote requests tracked The Google tag on your site records every call and enquiry, so Google’s bidding can learn which clicks turn into customers.
- Only relevant searches Each week we read the search terms and exclude ones that don’t fit, like “jobs”, “course” or “DIY”, so more of the budget reaches buyers.
- The right page for each service Each service gets its own ad and its own page, with a call button and a short quote form.
Specific to this trade. Bid higher on “leak” and “emergency” terms only during and after bad weather; the rest of the year keep them normal and let the planned work (flat roofs, fascias) carry the budget.
Searches we exclude from day one, so the budget goes on customers: “jobs”, “course”, “how to”, “diy”, “felt for sale”, “tiles for sale”, “wickes”, “salary”, “labourer”.
Google or Facebook for roofers?
Google for repairs and leaks. Facebook after a storm and for fascia, soffit and gutter offers. Both channels are in the published prices.
SEO for roofers: the free visits
Ads bring calls this week; SEO brings them for free next year. For roofers it starts with a complete Google Business Profile (category: Roofing contractor, your towns, photos of real jobs, a review link you text to customers), then a page for each service and each town you cover, connected to Google Search Console. How our SEO service works →
Prices
Google Ads £129 a month, Facebook & Instagram £99, SEO £99, or everything together for £249. Setup is free when you stay 3 months, there is no long contract and no percentage of your ad spend. You own the accounts and pay Google directly.