What people search for when they need a cleaning company
Customers in the UK search in English, usually with their town or “near me”. These are the searches a campaign for this trade is built around ([town] stands for each town you cover):
cleaners near meend of tenancy cleaning [town]carpet cleaning [town]office cleaning [town]domestic cleaner [town]oven cleaning [town]
What a click costs. Our rough guide for cleaning companies in UK towns: £1.50–£4. Cities cost more, and it changes by season. The free plan gives the figure for your actual area.
When. Steady all year; end-of-tenancy peaks at month end and in summer; carpets and ovens before Christmas.
What we set up for cleaning companies
- A focused Search campaign Your ad shows when someone types what you do. For a small local budget, a Search campaign puts every pound on people looking for your service, and you can see each search you paid for.
- People in your area Locations set to the towns you cover, for people who are actually there, so your budget goes on customers you can reach.
- Calls and quote requests tracked The Google tag on your site records every call and enquiry, so Google’s bidding can learn which clicks turn into customers.
- Only relevant searches Each week we read the search terms and exclude ones that don’t fit, like “jobs”, “course” or “DIY”, so more of the budget reaches buyers.
- The right page for each service Each service gets its own ad and its own page, with a call button and a short quote form.
Specific to this trade. End-of-tenancy searches spike at month end. Make sure the ad and the page mention a deposit-back guarantee if you offer one; it is the line that gets the call.
Searches we exclude from day one, so the budget goes on customers: “jobs”, “vacancies”, “self employed”, “products”, “hoover”, “how to”, “diy”, “salary”, “franchise”, “dry cleaning”.
Google or Facebook for cleaning companies?
Google for end-of-tenancy and carpet cleaning (urgent, one-off). Facebook for regular domestic cleaning in specific areas. Both channels are in the published prices.
SEO for cleaning companies: the free visits
Ads bring calls this week; SEO brings them for free next year. For cleaning companies it starts with a complete Google Business Profile (category: House cleaning service, Commercial cleaning service, Carpet cleaning service, your towns, photos of real jobs, a review link you text to customers), then a page for each service and each town you cover, connected to Google Search Console. How our SEO service works →
Prices
Google Ads £129 a month, Facebook & Instagram £99, SEO £99, or everything together for £249. Setup is free when you stay 3 months, there is no long contract and no percentage of your ad spend. You own the accounts and pay Google directly.