What people search for when they need a landscaper
Customers in the UK search in English, usually with their town or “near me”. These are the searches a campaign for this trade is built around ([town] stands for each town you cover):
landscapers near megarden design [town]patio installers [town]artificial grass installers [town]fencing [town]gardener near me
What a click costs. Our rough guide for landscapers in UK towns: £1.50–£4. Cities cost more, and it changes by season. The free plan gives the figure for your actual area.
When. March to July is the season; pause or cut the budget from November to January.
What we set up for landscapers
- A focused Search campaign Your ad shows when someone types what you do. For a small local budget, a Search campaign puts every pound on people looking for your service, and you can see each search you paid for.
- People in your area Locations set to the towns you cover, for people who are actually there, so your budget goes on customers you can reach.
- Calls and quote requests tracked The Google tag on your site records every call and enquiry, so Google’s bidding can learn which clicks turn into customers.
- Only relevant searches Each week we read the search terms and exclude ones that don’t fit, like “jobs”, “course” or “DIY”, so more of the budget reaches buyers.
- The right page for each service Each service gets its own ad and its own page, with a call button and a short quote form.
Specific to this trade. Exclude “ideas” and “pinterest”; those are daydreamers, not buyers. Give patios, fencing and artificial grass their own ad groups; they are separate jobs with separate prices.
Searches we exclude from day one, so the budget goes on customers: “jobs”, “course”, “garden centre”, “plants for sale”, “diy”, “how to”, “ideas”, “pinterest”, “salary”, “allotment”.
Google or Facebook for landscapers?
Facebook and Instagram are strong here (photos of finished gardens). Google catches the “patio installers near me” searches. Both channels are in the published prices.
SEO for landscapers: the free visits
Ads bring calls this week; SEO brings them for free next year. For landscapers it starts with a complete Google Business Profile (category: Landscaper, Gardener, your towns, photos of real jobs, a review link you text to customers), then a page for each service and each town you cover, connected to Google Search Console. How our SEO service works →
Prices
Google Ads £129 a month, Facebook & Instagram £99, SEO £99, or everything together for £249. Setup is free when you stay 3 months, there is no long contract and no percentage of your ad spend. You own the accounts and pay Google directly.